adidas Comes Under Fire for Racist, Anti-Semitic Tweets

A series of racist, anti-semitic tweets has landed adidas in fresh controversy, following a botched Twitter promotion. Intended to highlight the company's new Arsenal jerseys, the initiative was quickly hijacked by malicious Twitter users.On July 1, adidas UK began to automatically generate replies to users who liked a promotional tweet. Each auto-tweet displayed an image of the new jerseys emblazoned with the usernames of those who liked the post across the rear, complete with a link to buy the...